Smile Direct Club Review

Since its founding in 2014, Smile Direct Club has established itself as one of the most well-known clear aligner systems on the market. It uses teledentistry to provide professional monitoring, so Smile Direct Club can help you get a new smile without orthodontic visits. Let’s take a deep dive into how its at-home teeth straightening plans work and see what customers have to say in Smile Direct Club reviews.

Pros and Cons of Smile Direct Club



What Does Smile Direct Club Offer?

Smile Direct Club offers invisible braces that can straighten teeth 100% from home in as little as four to six months. With individual preferences in mind, Smile Direct Club has two options: original aligners and nighttime aligners.

SmileDirectClub Original AlignersSmileDirectClub Nighttime Aligners
Wear 22 hours per dayWear 10 hours per night
Takes 4 to 6 months Takes 8 to 12 months

In either case, both clear aligner systems use multiple sets of custom-designed trays to straighten teeth gently.

How does the Smile Direct Club system work?

The Smile Direct Club system involves three basic steps:

  1. Choose whether you want to take your dental impressions yourself using an impression kit or visit a SmileShop to have a professional perform a 3D scan of your teeth.
  2. A licensed orthodontist reviews your impressions or scans, crafts a personalized treatment plan, and orders your custom dental trays.
  3. Receive your dental trays by mail. From there, all you need to do is follow the instructions, and your journey to a perfect smile will take care of itself!

Who are good candidates for Smile Direct Club?

Smile Direct Club’s invisible braces are primarily intended to correct minor to moderate flaws. But if you don’t know whether you’re a candidate, you can find out for free. In order to offer a risk-free assessment, Smile Direct Club will refund your dental impression kit if you don’t qualify for treatment.

At-home impression kits vs. SmileShop physical scans

Whether you use an at-home impressions kit or visit a SmileShop for a physical scan, the process is simple. While you may prefer to have a professional take care of this step for you, at-home impression kits are every bit as reliable. And you can rest assured because the kits come with easy-to-follow instructions.

What’s the Smile Direct Club treatment process like?

Once you receive your dental trays, simply follow the instructions and change to a new dental tray as directed. Throughout your treatment, you’ll have regular check-ins with a Smile Direct Club professional. So that you don’t need to leave home, these sessions will be conducted remotely using the company’s proprietary teledentistry platform. Many patients complete their treatments in a matter of months.

If you need help along the way, Smile Direct Club maintains 24/7 customer service. You can receive support via online chat, video chat, email, or phone.

How does the Lifetime Smile Guarantee work?

Smile Direct Club offers a Lifetime Smile Guarantee. This guarantee includes a 30-day money-back promise and lifetime touch-ups after treatment. So, if you decide that Smile Direct Club isn’t right for you during the first 30 days of your treatment, then the company will refund 100% of your cost. Additionally, the company will provide one aligner touch-up per year if you maintain a retainer subscription after your treatment is complete.

What People Are Saying About Smile Direct Club

As of June 2021, Smile Direct Club has an excellent Trustpilot rating. Based on more than 19,000 Smile Direct Club reviews from customers, it has a rating of 4.8 out of 5 stars:


Smile Direct Club says its clear aligners cost up to 60% less than traditional metal braces. In order to give a clearer picture of Smile Direct Club’s costs, we’ve broken down the pricing in the table below:

Easy One-Time PaymentConvenient SmilePay Plan
  • $1950 upfront

  • $59 impression
  • $89/month for 24 months

  • $59 impression

If you choose the SmilePay plan, you’ll be asked for a $250 deposit. And if you have dental insurance, Smile Direct Club accepts insurance if your plan covers the treatment.

As a valuable bonus, Smile Direct Club sends every patient a free teeth whitening kit to further enhance the brilliance of their beautiful new smile.

The Bottom Line

Smile Direct Club was the first company to provide no-orthodontist-required invisible braces. So, it has a long track record of helping patients get straighter, more confident smiles from the comfort of home. Plus, with the option to choose original aligners or nighttime aligners, Smile Direct Club is a suitable solution for a variety of people.

As you compare the best invisible braces companies, we think Smile Direct Club is well worth considering.