Noom is an online weight management service that millions of people have used to form healthier habits, as well as access a wealth of information about nutrition and exercise.
Kickstarting or maintaining a new routine is never easy, but Noom’s packaging is approachable and friendly. Still, $199 for a six-month subscription does mark the app as a premium plan for most people. It’s thorough and well-designed, but it’s not cheap.
While Noom has an inexpensive trial period that lets you test it out for yourself, let’s take a look at its most bespoke features and ask if they justify the higher price point.
Pros and Cons of Noom
A lot of people have success with Noom, but no service will fit everyone perfectly. It has strengths and weaknesses, and whether it sounds right for you will depend on your needs. While many people have success with Noom, here are some key benefits and drawbacks you may want to consider:
- Tailored to your lifestyle
- Foods are color-coded
- Is focused on your long-term goals, rather than fads or crash diets
- Access to diet coaches
- Combined diet and exercise tracker
- Requires constant logging of food and water intake
- Is expensive for most users
- Your personality may not mesh with your coach’s style
- If you cancel, you must contact customer service for a refund
- What Does Noom Offer?
Noom is very different from traditional weight management services. Instead of strict dieting, Noom aims to create long-term results through habit and behavior change. Through their process, according to Noom, customers can expect to lose 0.5 – 1kg per week.
What to Expect on the Site?
The majority of why Noom works so well comes down to its personalization. Where most other services ask you your weight, height, and to set your broad-strokes fitness goals, Noom asks you a whopping 38 questions to help create your Demographic Profile and Habits and Behaviors.
To give you an idea of just how thorough this assessment is, here are just a few of the questions you will be asked:
- Have any life events led to weight gain in the last few years?
- What area do you want to focus on first in your plan?
- How busy are you on an average day?
- Knowing you, as only you can, which pace would you prefer?
- What is your main reason for wanting to lose weight?
- In addition to your weight loss goal, what’s a goal you would like to achieve with your program?
Note: For those worried about their data being shared with third parties, Noom does not share any personal information.
After answering all of these questions, Noom will then compare your data with data from millions of successful Noom users to provide you with a personalized plan you can use to achieve your fitness goals.
With your plan in place, Noom offers three major types of support to give you the best chance of sticking to your plan:
- Diet and Exercise Guidelines
- Professional Support
On your Noom dashboard, you can expect daily facts, statistics, tips, and motivational quotes related to weight loss. All of this healthy living content is short, highly digestible, and works to keep you engaged in the latest information about nutrition.
Noom’s education starts at biology, but it doesn’t stop there. The app also provides cool psychology tips to help you fight self-doubt and stick to your new routine.
Diet and Exercise Guidelines
No one likes to be told what they can and can’t do. That’s why instead of telling you exactly what to eat and how to exercise, Noom instead provides general guidelines for both healthy eating and physical activity.
For example, foods are graded by color–green being the best, yellow being acceptable, and red being the worst. This color system can help you quickly find alternatives for any unhealthy food you’re considering. Frankly, this helps Noom feel less restrictive and easier to follow than other programs. There’s also meal logging and caloric tracking—a feature that’s monitored by your personal diet specialist.
In the same vein, Noom doesn’t mandate a workout schedule for you. Rather, the app simply focuses on encouraging you to exercise regularly. That being said, you can request specific workout plans if you prefer. Noom also offers a free pedometer you can use on your phone to count your steps. While not the biggest feature available, this pedometer can help motivate you to move and exercise more throughout the day without forking out money for an extra device.
This is the big one—Noom assigns a professional diet specialist to help you along with your journey. You can message your specialist at any time and they’ll even check up on you several times a week. This is a great feature and is potentially the aspect of the service that most justifies that $199 subscription service.
Further into your program, you can also take part in group support with other people who are similar to you in relation to your fitness goals. This can act as another great source of support and motivation.
Like its plan creation process, Noom’s pricing structure is also unique compared to other weight management services. After completing your assessment, Noom then asks you to choose a price that you’re comfortable paying to gain access to your personalized program for a two-week trial period.
The payment options for your two-week trial period are as follows:
Noom also waives their $30 Starter fee for the trial. If you’re not satisfied with your experience, you can cancel any time before the end of your trial to keep the subscription from kicking in.
After your trial ends, you can expect to pay approximately $199 for a 6-month personalized course. While you can cancel at any time during this 6-month period, you will need to get in touch with a customer service agent to receive a refund.
What People Are Saying About Noom
Noom has a 4.3/5 on Trustpilot based on 24,591 customer reviews, has been recognized by the Centers for Disease Control and Prevention (CDC) and has been featured in such distinguished journals as:
- Nature and British Medical Journal (BMJ): Showed that 64% of Noom users lost 5% or more of body weight, greatly reducing their risk of diabetes and other conditions.
- Scientific Reports: Showed that 78% of Noom users sustained weight loss over 9 months.
- University of Sydney’s Medical Center: Ranked Noom the number 1 out of 800 weight loss programs.
Note: All sources for journals above can be found on Noom’s website.
The Bottom Line
Noom puts people first. With its largely positive customer rating profile, recognition from major health institutions, and published results in respected health journals, the service is not without its evangelists.
Weight management and weight loss are highly personal subjects. Finding an effective system often requires a lot of trial and error. Like anything else, Noom won’t work for everyone, but with 45 million active users, Noom isn’t just an app—it’s a community. With the option to pay as little as $1 for your two-week trial, we highly recommend checking it out if you’re in the market.
If you want to compare Noom to other options, feel free to check out our ranking of the Best Weight Loss Programs for 2021.