Founded in 2000, eHarmony is an online dating site founded by clinical psychologist Dr. Neil Clark Warren that set into motion the psychological matching model that now propels the majority of online dating sites.
eHarmony markets itself as the dating site “most likely to lead to happy relationships,” a slogan that is backed up by the fact that eHarmony has helped over two million singles find love (with an average of one couple forming every 14 minutes).
Even more impressive than its matching success is eHarmony’s user base, with approximately 10 million users across all 50 U.S. states and 200 countries worldwide. And even with its uniquely large size, eHarmony maintains a nearly equal male-to-female ratio.
Pros and Cons
- Guaranteed match or you get an additional 3 months for free
- Industry-leading, data-driven 32 DIMENSIONS® matching model
- Specialized services catering to location, religion, ethnicity, sexual status and seniority
- Relatively long signup process compared to other dating sites
- Can only respond to the first message sent by a match as a free user
eHarmony’s signup process begins by asking you to choose your gender and the gender of the person you’re looking to date.
After providing your email and choosing a password, eHarmony then asks you to fill out a compatibility quiz (more on this in the section below) to help gain a better idea of your personality and what kind of partner you’re looking for.
After completing your quiz, you can start seeing your recommended matches immediately. The whole sign up process takes about 25 minutes to complete.
If you’re completely new to the online dating scene, or just want to improve your chances, eHarmony also offers a plethora of articles, resources and general guidance from relationship experts to help get your profile off the ground, optimize your profile and increase the number of matches you receive.
How Matching Works
eHarmony primarily relies on its 32 DIMENSIONS® model to match couples. This model places individuals together based on personal features proven to work well together in thousands of existing, successful relationships.
Whenever you’re presented with a match, you can look at that person’s compatibility score to see how compatible they are estimated to be for you based on eHarmony’s 32 DIMENSIONS® model (any people with a compatibility score above 100 are deemed to be a good match for you.)
This model operates on information you provide through eHarmony’s compatibility quiz, which asks questions relating to everything from your basic demographic information to what specific traits you’re looking for in a partner. For example, here are several questions from the quiz:
- What are your main reasons for wanting a relationship?
- What is most important to you?
- Why do you think you're single?
- How do you react to lovesickness?
- What do you think about cheating in a relationship?
- Which statement best represents your ideal wedding?
- What do you want your partner to like about you?
- Which of the following do your friends and family think about you?
Matching also can rely on such factors as income and education, although if these factors aren’t important to you, you can turn these filters off as a premium member.
Additionally, eHarmony offers the ability to prioritize local dating, as well as to emphasize specific preferences relating to certain races, ethnicities, age groups, sexual preferences and religions. For example, eHarmony offers specific services relating to:
- Asian Dating
- Black Dating
- Christian Dating
- Hispanic Dating
- Jewish Dating
- Senior Dating
- Local Dating
eHarmony offers all your standard ways of communicating with matches, including:
- Sending messages
- Sending smiles
- Sending Icebreakers (preset questions or messages)
- Visiting profiles (sends a notification to the profile owner)
Beyond these forms of communication, new to eHarmony premium members is the ability to video date. Through video dates, matches can safely get to know each other over video before meeting in person.
eHarmony employs a number of different safety features to ensure and maintain the safety of their users. For example, you can quickly check to see if a user has an SMS Verified symbol on their profile to indicate that they’ve verified their identity through their phone number.
As added assurance, all submitted photos on eHarmony are reviewed before they appear on the site.
Outside of identity verification measures, eHarmony is also quick to ban anyone performing any hateful or offensive acts, including:
- Offensive or degrading slurs, statements, acts, or images
- Content that reinforces harmful or negative stereotypes about a protected category
- References to or symbols of membership to hate groups
- Promoting, condoning, or threatening violence
As a free user of eHarmony, you can access unlimited matches, have the ability to send and receive Smiles, Icebreakers, & Greetings, as well as respond to a first message. You can also browse anonymously and see recent visitors to your profile.
If you choose to upgrade, you gain full access to eHarmony. This includes unlimited matches, enhanced search features, viewing photos of all your matches, and unlimited communication.
Premium Membership options are as follows:
- 6-month plan for $29.90/ month
- 3-month plan for $29.95/month
- 1-month plan for $59.95
The nice thing is that if you upgrade to a paid subscription and decide within three days that you no longer want to continue, you can cancel your account and get a full refund.
Even better, through eHarmony’s Ultimate Guarantee, if you don’t find your special someone by the end of your subscription, eHarmony will extend your subscription for free.
eHarmony brings to the world of online dating two decades of experience, a data-driven approach to compatible matching and a wide variety of targeting options, filters, and safety measures for their users. Among them is the unique ability to video date with your match—a way to intimately and safely get to know your match before meeting up with them in person.
And while the majority of users belong to the 25-35 age range, with eHarmony’s user base standing around 10 million and consisting of people from all sorts of different orientations, educational levels, cultural backgrounds, occupations and, indeed, age groups, eHarmony can help just about anyone find their perfect match.